Fud Truk

Fud Truk's 150th Rebrand
The Fud Truck, a food truck that can be found on Lehigh University's campus, was in need of a redesign for Lehigh's 150th year. The only guidelines given for the redesign was to use the logo already made for the event and to have Lehigh represented in some way. The previous design for the truck was vibrant and fun so I decided I wanted to keep that feeling and created a cartoon of Asa Packer, the founder of Lehigh, holding some utensils. I also surrounded him with colorful shapes and other symbols of Lehigh. In the end my design was chosen and was placed on the truck for the entire school year.

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